Architectural Rendering Article Published in 'the West Australian'

Shadow Gap Architectural Visualisation were honoured to be featured in 'the West Australian' West Business liftout.

3D Providing a Sense of Reality
Marissa Lague - 20th of October, 2010

"The commercial world has embraced 3D technology and a growing number of businesses, including the building industry, are relying on it to deliver a sharper, more realistic representation of their product.

In the building industry, 3D technology is known as architectural visualisation - or the art and science of bringing a sometimes confusing architectural drawing to life in full colour and with photo-realistic detail.

It is used to market off-the-plan projects, in planning applications and also to give communities visual representations of future developments.

Daniel Nitsche, creative director of architectural visualisation studio, Shadow Gap, says the innovations in rendering technology over the past few years means it is now possible to provide images that are increasingly difficult to distinguish from photographs and yet are economical for all types of clients, big or small.

"Using a combination of the latest 3D visual rendering software packages, the production process is now more streamlined than ever and with continuous improvements in technology, it has become extremely efficient," Mr Nitsche said.

"Working directly off a set of architectural plans, we begin by creating a virtual reality 3D model of architecture. From this we can add in anything required from landscaping and detailed external facades, with accurate material representations, right down to internal furniture, joinery and fittings - there's virtually no limitations to what can be produced."

According to Mr Nitsche, 3D rendering has become a valuable tool for giving future clients an accurate idea of what a building will look like.

Governments at all levels have also taken to the technology for providing stakeholders and surrounding communities with a visual representation of how a project will look on completion - often alleviating concern from local residents and smoothing the approval process."


Find out more about Shadow Gap and architectural rendering.